Text copied to clipboard!
Title
Text copied to clipboard!Digital Marketing Analyst
Description
Text copied to clipboard!
We are looking for a Digital Marketing Analyst to join our dynamic marketing team. This role is ideal for someone who thrives on data, analytics, and digital strategy. As a Digital Marketing Analyst, you will be responsible for collecting, analyzing, and interpreting data from various digital marketing channels to help drive strategic decisions and improve campaign effectiveness.
Your primary focus will be on measuring the performance of digital campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and email marketing tools. You will work closely with marketing managers, content creators, and designers to ensure that all campaigns are optimized for maximum ROI. You will also provide actionable insights and recommendations based on data analysis to improve user engagement, conversion rates, and overall marketing performance.
In this role, you will use tools like Google Analytics, Google Tag Manager, SEMrush, HubSpot, and other analytics platforms to track KPIs, generate reports, and identify trends. You will also be responsible for setting up dashboards and visualizations to communicate findings to stakeholders in a clear and concise manner.
The ideal candidate is detail-oriented, analytical, and has a strong understanding of digital marketing metrics and strategies. You should be comfortable working with large datasets and have experience with A/B testing, attribution modeling, and customer journey analysis. A background in marketing, statistics, or data science is preferred.
This is a great opportunity for someone looking to make a measurable impact in a fast-paced, data-driven environment. If you are passionate about digital marketing and love turning data into insights, we would love to hear from you.
Responsibilities
Text copied to clipboard!- Analyze digital marketing campaign performance across various platforms
- Track key performance indicators (KPIs) and generate regular reports
- Develop and maintain dashboards for marketing analytics
- Collaborate with marketing and creative teams to optimize campaigns
- Conduct A/B testing and conversion rate optimization
- Monitor website traffic and user behavior using analytics tools
- Provide actionable insights to improve marketing strategies
- Ensure accurate tracking through Google Tag Manager and other tools
- Support SEO and SEM initiatives with data-driven analysis
- Stay updated with industry trends and best practices
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Statistics, Business, or related field
- 2+ years of experience in digital marketing analytics
- Proficiency in Google Analytics, Google Tag Manager, and Excel
- Experience with data visualization tools like Tableau or Power BI
- Strong analytical and problem-solving skills
- Familiarity with SEO, SEM, and social media metrics
- Excellent communication and presentation skills
- Ability to work independently and in a team environment
- Knowledge of A/B testing and conversion optimization
- Understanding of customer journey and attribution models
Potential interview questions
Text copied to clipboard!- What digital marketing analytics tools are you most experienced with?
- Can you describe a time when your analysis improved campaign performance?
- How do you approach setting up tracking for a new campaign?
- What KPIs do you consider most important for digital marketing?
- Have you worked with A/B testing? What tools did you use?
- How do you ensure data accuracy in your reports?
- Describe your experience with SEO and SEM analytics.
- What is your process for presenting data insights to stakeholders?
- Have you used any data visualization tools? Which ones?
- How do you stay current with digital marketing trends?
